I was mesmerized by these moving photos. There is something very calming about them. I especially like this one, with the rain beating across the window. It really adds a dimension to the photograph and creates a deeper atmosphere. These images were created by Jamie Beck and Kevin Burg of Ann Street Studio. Check out lots more photos and an interview of the artists at My Modern Met.
Using high-end cinema cameras, they've pioneered this art form, which features still images that incorporate motion to tell a mesmerizing, visual story. Back in 2011, the artistic duo created their very first cinemagraph and, since then, they've worked with clients such as Google, Microsoft, Samsung, Volvo, Giorgio Armani, and many other household names. They describe their invention as a "living moment" that can either be used as a GIF on the web or a video on Instagram. Either way, their main goal is to make each cinemagraph come alive as a portal to another world.